A UNESCO World Heritage Site in Alberta is experiencing a surge in interest following a mention on a popular American TV show, with hopes for a busy summer season. Head-Smashed-In Buffalo Jump was featured in a recent episode of the acclaimed TV medical drama series, “The Pitt.”
The character Dr. Michael (Robby) Robinavitch, portrayed by Noah Wyle, decides to take a sabbatical to this landmark located in the foothills of the Canadian Rocky Mountains. The site, situated around 150 kilometers south of Calgary, was historically used by Indigenous groups to guide bison herds over a cliff for harvesting.
The interpretive center at Head-Smashed-In Buffalo Jump, constructed within a sandstone cliff, delves into Blackfoot culture, local ecology, and archaeological discoveries, leading visitors on a trail along the cliff top. Quinton Crow Shoe, the head of marketing at the site, mentioned that the TV show mention has piqued the interest of many visitors, prompting them to explore the offbeat location.
The show’s reference has generated significant engagement on social media and via emails, according to Crow Shoe, who expressed gratitude for the increased awareness and interest brought about by the mention. Designated as a World Heritage Site in 1981, Head-Smashed-In Buffalo Jump typically attracts around 60,000 visitors annually.
Crow Shoe remains optimistic that the recent uptick in attention will translate into higher visitor numbers and increased tours during the peak season from May to September. Additionally, promotional efforts, including discounts through the Canada Strong Pass program, have positively impacted visitor numbers.
Head-Smashed-In Buffalo Jump is part of a network of attractions in southern Alberta, from Writing-on-Stone Provincial Park to Waterton Lakes National Park, encouraging visitors to explore the diverse offerings in the region. The provincial marketing agency, Travel Alberta, capitalized on the show’s mention by releasing a promotional video featuring the show’s characters superimposed on the site’s cliffs.
Alberta Culture Minister Tanya Fir shared the TV clip on social media, expressing pride in Alberta’s rich history and cultural landmarks resonating with global audiences. The collaborative efforts aim to boost tourism and celebrate the cultural heritage of the region.