Following a successful Summer Olympics in Paris last year, David Shoemaker raised a concerning issue.
Canadian athletes clinched 27 medals in various sports like swimming, beach volleyball, and track and field in France.
Expressing the belief in Canada’s untapped potential, the CEO of the Canadian Olympic Committee highlighted the need for increased resources from the federal government to unlock athletes’ full capabilities.
Shoemaker voiced his concerns about future performances in Milano Cortina and the upcoming LA Olympics in 2028, citing the stagnant core funding for national sports organizations over the past 19 years.
He emphasized the challenges faced by these organizations in delivering a safe and inclusive sports system due to the lack of financial support, urging for essential funding increments.
WATCH | Canada’s new secretary of state for sport discusses reshaping the country’s sports landscape:
2004 Olympic champion Adam van Koeverden outlines his vision for reshaping Canada’s sports system—from grassroots participation to high-performance excellence.
Nearly 10 months later, Canada witnesses a new government under Prime Minister Mark Carney.
Adam van Koeverden, a celebrated retired kayaker with four Olympic medals, including a gold at the 2004 Athens Games, now spearheads the sports portfolio as the secretary of state for sport in Carney’s administration.
Despite the absence of a dedicated minister of sport, van Koeverden shoulders the responsibility of addressing the financial needs of sport organizations, particularly the crucial call for a $144 million boost to compensate for the prolonged funding stagnation.
Amidst these critical tasks, the paramount importance of preserving the essence of sport in the Canadian identity resonates strongly, as emphasized by the Canadian Olympic Committee and Canadian Paralympic Committee in a joint statement post the cabinet reshuffle in May.
Moving on to the fundraising efforts for training, Nathan Bombrys emphasizes the role of rugby in nation-building.
With the Canadian women’s rugby union team positioned as the world’s second-best ahead of the upcoming World Cup in England, the team’s CEO, Bombrys, envisions a triumphant performance at the tournament.
Despite their competitive potential, the women’s team faces challenges in fundraising for essential training needs, such as conducting training camps and accessing mental performance coaching.


