Netflix and Warner Music Group (WMG) have recently announced a new exclusive partnership to develop documentary series and films delving into the lives, music, and legacies of WMG’s artists. This collaboration grants Netflix access to a vast music catalog that includes iconic figures like David Bowie, Cher, Fleetwood Mac, Aretha Franklin, and Joni Mitchell, as well as contemporary stars such as Charli XCX, Coldplay, and Bruno Mars.
The agreement signifies the ongoing competition between music rights holders and streaming platforms in transforming extensive music libraries into premium visual content to attract subscribers. Music documentaries have gained popularity as fan-centric and culturally significant programming, exemplified by the success of Taylor Swift’s “Eras Tour” film, which generated over $260 million globally.
Under this deal, WMG will collaborate with Unigram, an affiliated production company, acting as the studio for their long-form projects. Each production will be developed in partnership with the artists or their estates.
This partnership further solidifies Netflix’s position as a frontrunner in music programming, with acclaimed releases like “Homecoming: A Film by Beyonce” and “Quincy” already under its belt. Competing platforms are also heavily investing in music storytelling, with Disney+ showcasing titles like “The Beach Boys,” and Max drawing attention with documentaries such as “Stax: Soulsville U.S.A.” highlighting historic labels and influential artists.
Additionally, Apple Music has ventured into original music video content, producing documentaries and live concert streams through its Apple Music Live series, featuring renowned artists like Harry Styles and Billie Eilish.