In a recent move to draw attention to the numerous vacant storefronts in downtown Windsor, local artist Daniel Bombardier, also known as Denial, has been adorning empty buildings with large orange and black signs proclaiming “Spirit Halloween Coming Soon.” Despite the signs not indicating an actual setup by the seasonal pop-up chain, Bombardier aims to shed light on the eerie appearance of these deserted locations.
Having acquired a significant number of these signs, Bombardier initiated this project inspired by the widespread use of Spirit Halloween imagery in memes. He believes that the temporary nature of Spirit Halloween’s business model, which often utilizes abandoned spaces, should be a year-round concept, emphasizing the irony of these signs amidst the backdrop of the city’s core.
By showcasing the proliferation of vacant structures through these signs, Bombardier hopes to spark initiatives to repurpose these spaces, suggesting potential solutions such as rent subsidies or incentives to prevent them from remaining abandoned and dilapidated. He likens the desolate ambiance of the area to a post-apocalyptic setting reminiscent of a zombie apocalypse, akin to the thematic essence of Spirit Halloween.
Receiving assistance from Jess Reimer for the initiative, Bombardier encourages others to participate in the project by placing the signs in suitable locations. He emphasizes the lighthearted aspect of the endeavor, aiming to evoke smiles and a playful, Halloween-inspired spirit among observers.
Reflecting on the successful revitalization efforts in Detroit, Bombardier underscores the potential for a similar rejuvenation in Windsor’s downtown area through creative endeavors like murals and art projects. Reimer echoes the sentiment, expressing a desire to restore the core to its former vibrancy and attractiveness, lamenting the current state of closed-down buildings and the negative impact it has on the area’s appeal.
Councilor Renaldo Agostino, who represents the downtown district, acknowledges the humorous nature of the signs and the conversations they have sparked. He recognizes the broader implications beyond downtown, observing the playful creativity displayed by individuals utilizing the signs in various settings.
Chris MacLeod, chair of the Downtown Windsor Business Improvement Association, views the signs as a valuable tool to draw attention to the ongoing need for revitalization efforts in the downtown area. He emphasizes the importance of residential development and planned events to alter the negative perceptions surrounding the district.
Agostino remains committed to attracting new investments to the core, focusing on filling the vacant spaces and fostering a renewed sense of community and economic vitality. Despite existing challenges and uncertainties, he remains optimistic about the potential for significant developments and the resurgence of downtown Windsor’s business landscape.