A wave of blue has engulfed Toronto on this spooky day, setting the stage for the highly anticipated Game 6 of the World Series. The Toronto Blue Jays have the chance to clinch the championship after 32 years if they secure a fourth victory tonight. However, a potential Dodgers comeback could push the series into a decisive Game 7 tomorrow.
Following two consecutive wins, the Blue Jays returned to Toronto with a 3-2 series lead over the Los Angeles Dodgers. Fans are eagerly anticipating a victory, flocking to bars, living rooms, and the packed Rogers Centre to witness the outcome.
The Blue Jays fever has boosted businesses across the Greater Toronto Area, with a surge in demand for team-related items. Mintink Trading Cards owner John Amendola noted a significant uptick in sales, particularly for Blue Jays merchandise. The excitement surrounding the team’s success has fueled this trend.
Vintage Blue Jays memorabilia from the 1992 and 1993 seasons is also experiencing a resurgence in popularity, according to Cameron Stubbins, co-owner of Squisha House Vintage and Thrift. Prices for old crewnecks, jerseys, and hats have soared, with some items fetching hundreds of dollars online.
The impact of the Blue Jays’ success extends beyond merchandise sales. Square reported a substantial increase in Blue Jays merchandise sales in September 2025, with fans purchasing an average of two items per order. Similarly, Shopify noted a significant rise in sales of Blue Jays-linked jerseys and hats during the World Series.
Blue Jays players themselves have joined the merchandise craze, with pitchers Trey Yesavage, Mason Fluharty, and Braydon Fisher visiting shops for baseball cards and fan interactions. The youthful energy of these players has added to the excitement surrounding the team’s World Series journey.
In downtown Toronto, bars and restaurants are gearing up for a bustling weekend of World Series action and Halloween festivities. The success of the Blue Jays has revitalized business in the area, surpassing the excitement seen during previous major events.
Data from Moneris reveals a boost in restaurant revenue following victorious Blue Jays games, indicating a positive economic impact on the city. The energy and enthusiasm surrounding the team’s World Series run have not only captivated fans but also stimulated local businesses across Toronto.