In a tale reminiscent of a determined small business, Canada’s inaugural non-alcoholic winery secured a $1 million investment on the popular TV program Dragons’ Den in January. The brainchild of Tyler Harlton from Pense, Sask., and Chris Pagliocchini, a scientist at Agriculture Canada, ONES is rooted in Summerland, B.C.
Harlton, with a background entrenched in the agriculture sector from his upbringing amidst Prairie farms, expressed that their appearance on Dragons’ Den was pivotal in crafting wines that mimic the taste and texture of traditional alcoholic variants. Boasting minimal alcohol content at 0.5% and no sugar, ONES has swiftly transitioned from boutique shop shelves to being stocked in nearly 600 stores nationwide since its 2022 launch.
The Dragons were taken aback by ONES’s rapid growth and revenue generation within a short timeframe, particularly learning that the owners could reinvest profits into marketing while still compensating themselves and their team. While acknowledging the challenges ahead to elevate the business, all Dragons commended the duo. Notably, Arlene Dickinson, a seasoned Dragon, entrepreneur, and investor, offered valuable advice to the ONES team, emphasizing the importance of highlighting their Canadian roots in the non-alcoholic beverage market.
ONES’s success signifies more than just market expansion and advancing alcohol-free winemaking; it signifies inclusivity for individuals who opt to refrain from alcoholic beverages, eroding the stigma associated with non-alcoholic choices. Katherine Herback, who found solace in non-alcoholic options due to health reasons, praised ONES’s breakthrough on Dragons’ Den as a beacon of hope for those seeking premium non-alcoholic alternatives.
Ultimately, it was beverage industry leader Manjit Minhas who extended a $1 million investment offer to the ONES winemakers in exchange for a 15% stake, marking a significant milestone in their journey. Harlton and Pagliocchini toast to the future with a resounding “Cheers!”