Filmmaker Drew Hyttenrauch seized a remarkable opportunity to produce a significant project shedding light on the needs of the Down syndrome community, a cause close to his heart as he shares this journey with his sister. Acting as her primary caregiver, Drew and Natalie embarked on a production venture in Windsor, Ont., creating a commercial for a Canadian Down Syndrome Society (CDSS) campaign during Down Syndrome Week.
Highlighting the strides made in increasing the lifespan of individuals with Down syndrome, the commercial emphasizes the evolving healthcare requirements faced by this demographic as they age. With only one percent of Canadians with Down syndrome reaching 40 years of age in 1950, the statistics have drastically improved, now with 30 percent of the population over 40. However, the healthcare system has not adapted accordingly.
In response, the CDSS is fundraising to develop a specialized training course tailored to address the unique healthcare needs of individuals with Down syndrome, aiming to bridge the existing healthcare disparities. Down syndrome, a chromosomal condition associated with chromosome 21, affects over 22,000 individuals in Canada, presenting health concerns such as congenital heart conditions, gastrointestinal issues, thyroid problems, and respiratory infections.
Drew and Natalie Hyttenrauch, both in their 30s, resonate deeply with the campaign’s message as they navigate their own health and aging concerns. Drew, who owns a production company, expressed that this project, born from his personal connection to his sister’s journey with Down syndrome, holds profound significance to him. The commercial, showcasing individuals with Down syndrome in everyday scenarios, aims to illustrate their thriving lives, challenging societal perceptions.
The production brought together a diverse cast from across Ontario, with a local crew delivering a high-quality production that rivals those from larger cities. The commercial portrays individuals with Down syndrome engaging in social activities like enjoying coffee with friends, aiming to promote inclusion and dispel stereotypes about their capabilities.
Natalie Hyttenrauch, accompanied by her personal support worker Natalie Hall, expressed her initial hesitation about acting but ultimately delivered a commendable performance. Drew, visibly proud of his sister’s contribution, praised her effort as they shared a heartfelt moment after watching the video together. Hall, reflecting on her experience as a personal support worker, encouraged her peers to explore opportunities in providing care for adults with Down syndrome, emphasizing the importance of diversifying healthcare services.
Overall, Drew Hyttenrauch’s passion for creating a meaningful impact through this commercial resonates with the essence of the campaign, advocating for improved healthcare and societal acceptance for individuals with Down syndrome as they navigate the complexities of aging.