Stellantis has unveiled plans to revamp its lineup of 12 North American vehicles and introduce 11 new models as part of its $96 billion global business strategy announced at an investor summit in Auburn Hills, Mich. The company aims to focus 60% of its global investment on its North American brands and products through 2030, citing significant growth potential and brand strength in the region.
The comprehensive global fleet overhaul will include the introduction of 60 new car models, ranging from traditional combustion engine vehicles to fully electric options. Stellantis plans to make substantial investments in technology, establish joint ventures with other car manufacturers, and optimize its manufacturing capabilities, with 50 models set to undergo significant redesigns.
In North America, the automaker’s strategy is centered around expanding its hybrid vehicle offerings, introducing new pickup trucks, a compact van, and seven affordable vehicles. Stellantis CEO Antonio Filosa emphasized that Jeep, Ram, Dodge, and Chrysler have historically achieved deep market penetration, providing substantial room for growth.
The company aims to achieve a 25% revenue increase in North America by 2030, with an anticipated adjusted operating income margin of 8-10%. Filosa outlined plans to expand market coverage in North America from 60% to 90% while enhancing cost competitiveness, targeting savings of $4.8 billion within the North American portfolio by 2028.
Tim Kuniskis, responsible for overseeing Stellantis’ North American brands, expressed confidence in the growth potential of Jeep, Ram, Dodge, and Chrysler, emphasizing plans to enter new market segments. Kuniskis highlighted upcoming enhancements to the Pacifica lineup and the introduction of three new crossovers, along with a refreshed Durango model for Dodge.
Stellantis also disclosed its global goals, focusing 70% of brand and product investments on key brands like Jeep, Ram, Peugeot, and Fiat, as well as its commercial vehicle unit Pro One. The automaker aims to leverage underutilized factory capacity into a contract manufacturing business, collaborating with Chinese automakers in Europe and other industry players like Tata Motors unit JLR in the US.
As part of its strategic realignment, Stellantis has allocated significant funds for investments in global platforms, powertrains, and new technologies, with a target of achieving 6 billion euros in annual cost reductions by 2028. In Europe, the company anticipates a 15% revenue growth over the plan period, with an operating income margin of three to five percent.