FIFA plans to introduce a halftime show at the World Cup final this summer, featuring performances by Shakira, Madonna, and K-pop group BTS. The show, curated by Chris Martin of Coldplay, aims to raise $100 million for the FIFA Global Citizen Education Fund. While halftime shows are common in events like the Super Bowl, this will be a first for the World Cup. The announcement has sparked discussions online about the inclusion of such shows in soccer matches. FIFA President Gianni Infantino believes that combining music and football on this platform will benefit children globally. The World Cup, co-hosted by Canada, the United States, and Mexico, will take place from June to July. Additionally, Reggaeton artist J Balvin is set to perform at the opening ceremony in Mexico City, alongside other top performers celebrating Mexican culture.
